Research Capabilities
Social Listening
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Discover real time consumer insights including trends, topics & influencers in social media across 187 languages
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Monitor brand’s online presence, actual events, and campaigns to track KPIs to improve business performance
Social Media Analytics
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Analyze a variety of social media channels and those of the competitors including Facebook, Twitter, Youtube, Linkedin, Instagram, Pinterest and TikTok in real time
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Incorporate advanced social media analytics methods – text-mining, image analytics, voice analytics
Digital Brand Strategy
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Develop a clear and data driven social media brand identity and content strategies to create meaningful social media conversations to drive business outcomes
Social Media Training
Working with the executive education team at Curtin Business School, we provide research-led specialized social media training for a variety of sectors including education, and small medium enterprises.
Training programs include:
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Social Media Marketing Foundation and Mastery
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Social Media Analytics
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Social Media Marketing in China
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Understanding digital consumers
