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Enduring involvement of anime tourists on Instagram: A machine learning approach
Anime tourism is a type of cultural consumption induced by anime (Japanese animations), comics, and video games. During travel, anime tourists exhibit strong cultural characteristics in their behaviours. This research project investigates enduring involvement of anime tourists on Instagram.
Using Social Media to Mobilize Airbnb Support in Times of Humanitarian Crisis
Underpinned by the ‘social movement’ success framework, this project employed a social media analytics approach to investigate how online communities are mobilized through social media in supporting Airbnb’s initiatives towards Ukraine.
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