Meet The Team

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Mingming Cheng 
Director

Dr Mingming Cheng is an associate professor in digital marketing in the School of Management and Marketing at Curtin University. Mingming is an award-winning researcher and educator with an international reputation in digital economy and tourism. He researches the digital transformation of the tourism and hospitality industry. His core research interests and expertise deal with Chinese outbound tourists with a strong focus on Chinese young generations, the sharing economy (e.g. Airbnb and Uber), data science (big data) and digital marketing.

Team Member

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Billy Sung 
Associate Professor

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Issac Cheah 
Associate Professor

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Min Teah 
Associate Professor

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Luke Butcher
Senior Lecturer

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Jingjie Zhu
Lab Manager

Ph.D. Students

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Lingxue Zhan

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Mengfan Li

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Jingjie Zhu

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Jie Tan

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Zhenzhong Zhao