Meet The Team
Dr Mingming Cheng is an associate professor in digital marketing in the School of Management and Marketing at Curtin University. Mingming is an award-winning researcher and educator with an international reputation in digital economy and tourism. He researches the digital transformation of the tourism and hospitality industry. His core research interests and expertise deal with Chinese outbound tourists with a strong focus on Chinese young generations, the sharing economy (e.g. Airbnb and Uber), data science (big data) and digital marketing.