Teaching and Learning
The Social Media Research Lab integrates cutting-edge research with teaching and learning, fostering evidence-based insights into how social media transforms communication, marketing, and education. It provides students with hands-on opportunities to apply data analytics and digital storytelling skills in real-world contexts.
01 Media
AI Efficiencies for LMS
Professor Mingming Cheng shares his innovative approach to transforming traditional teaching methods through Generative AI. This video explores how AI-powered tools are revolutionising student engagement by replacing lengthy text-heavy welcome messages with dynamic audio-visual content. Instead of traditional PowerPoint presentations, Mingming demonstrates how AI-generated visuals and graphics create more engaging learning experiences that significantly improve information retention and student participation.
02 Teaching Cases
Sweet Success: Janebee Honey and Building a Buzz on Social Media
Mingming Cheng, Mengfan Li, Jingjie Zhu
In Sage Business Cases. SAGE Publications, Ltd.,
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Managing Social Media Crises - A Case Study of Singapore Airlines
Mingming Cheng, Jie Tan, Lingxue Zhan
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Beyond Borders – Ethical Dilemmas in Influencer Marketing Across Asia-Pacific
Mingming Cheng, Litan Wen
How to Generate a Podcast Using NotebookLM
How to Use Gamma: AI Slides & Docs in Minutes
