Teaching and Learning
The Social Media Research Lab integrates cutting-edge research with teaching and learning, fostering evidence-based insights into how social media transforms communication, marketing, and education. It provides students with hands-on opportunities to apply data analytics and digital storytelling skills in real-world contexts.
01 Media
AI Efficiencies for LMS
Professor Mingming Cheng shares his innovative approach to transforming traditional teaching methods through Generative AI. This video explores how AI-powered tools are revolutionising student engagement by replacing lengthy text-heavy welcome messages with dynamic audio-visual content. Instead of traditional PowerPoint presentations, Mingming demonstrates how AI-generated visuals and graphics create more engaging learning experiences that significantly improve information retention and student participation.
02 Report
Developing GenAI-literate Graduates in Social Media Marketing through Industry engagement and Pilot GenAI Assessment
Supported by Curtin University’s Assessment 2030: Teaching Innovation Future Fund, our recent project explores how generative AI (GenAI) can be authentically embedded into business and marketing education. Through a combination of industry-informed roundtables, classroom pilots, and student surveys, the project investigates how AI-integrated learning activities enhance students’ literacy, creativity, and ethical awareness. The project has produced practical teaching resources — including a training guide, instructional videos, and an AI literacy report — to support educators in integrating AI responsibly across the curriculum. Together, these outcomes aim to prepare graduates who can leverage GenAI effectively and ethically in the evolving digital marketing landscape.
03 Paper
GenAI policies/guidelines and higher education: A systematic mapping approach
Qiurong Chen, Litang Wen, Mingming Cheng
Abstract: The emergence of Generative AI (GenAI) is rapidly transforming higher education, offering new possibilities while posing significant ethical and pedagogical challenges. This study examines how universities in Australia, the UK, the US, and China are responding through their institutional policies and guidelines. Using a systematic mapping approach, the study reveals that universities have largely adopted fragmented and narrowly scoped policies and guidelines. Six recurring policy themes were identified, capturing the prevailing tendencies of GenAI policy design. Based on the findings, this study proposes a seven-stage “INSPIRE” framework for designing effective and integrated GenAI policies and guidelines. This study makes a twofold contribution by providing a multi-national comparative analysis and a structured, actionable framework to guide future policy/guideline development in higher education.
04 Teaching Cases
Sweet Success: Janebee Honey and Building a Buzz on Social Media
Mingming Cheng, Mengfan Li, Jingjie Zhu
In Sage Business Cases. SAGE Publications, Ltd.,
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Managing Social Media Crises - A Case Study of Singapore Airlines
Mingming Cheng, Jie Tan, Lingxue Zhan
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Beyond Borders – Ethical Dilemmas in Influencer Marketing Across Asia-Pacific
Mingming Cheng, Litan Wen