Our Work
Generative AI (GenAI) has reshaped how social media marketing is researched, designed, and executed. To keep our graduates industry‑ready, we are aligning teaching practices and assessments with the latest, ethical GenAI workflows used by practitioners.
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AI Efficiencies for LMS
Professor Mingming Cheng shares his innovative approach to transforming traditional teaching methods through Generative AI. This video explores how AI-powered tools are revolutionising student engagement by replacing lengthy text-heavy welcome messages with dynamic audio-visual content. Instead of traditional PowerPoint presentations, Mingming demonstrates how AI-generated visuals and graphics create more engaging learning experiences that significantly improve information retention and student participation.
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