From Practice to Pedagogy: GenAI in Social Media Marketing
Date: 04 June 2025
Location: Curtin City Campus - 137 St Georges Terrace, Perth, Western Australia
Contact: Mingming Cheng, Professor/Director of the Social Media Research Lab
This roundtable was held as part of Curtin University's "Assessment 2030" initiative to explore how Generative AI (GenAI) is reshaping marketing practice and how higher education can redesign curricula and assessments to prepare students for an AI-integrated future.
Program Agenda
🎙️ A big thank you to Matthew Gherardi, Mark Bryant, Brodie McMaster, Mitra Aspandiar, Olga Kozub CPM MBA, and Tara Colyer-Long for sharing your expertise in Gen AI in marketing practices. We sincerely appreciate your insights.
Project Lead
Professor Mingming Cheng - Director of the Social Media Research Lab, Curtin University
Project Team:
Professor Mingming Cheng, Curtin University
Associate Professor Isaac Cheah, Curtin University
Dr Kevin Teah, Curtin University
Dr Justin Kitin, Curtin University